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协调多零售商横向转载的收益共享契约

, PP. 79-87

Keywords: 供应链,横向转载,收益共享契约,协调机制

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Abstract:

?本文研究了协调多零售商横向转载的收益共享契约。该契约包含批发价格和收益共享比例两个参数,由独立于零售商的第三方转载公司制定并实施。在建立多零售商转载博弈模型的基础上,给出了该契约协调零售商转载的充分必要条件;然后以包含两个零售商的转载系统为例,分别给出了协调情形下转载价格和收益共享比例需满足的条件及其解析表达形式,并设计了一类启发式算法来计算零售商的最优订货量、转载价格和期望利润。最后,通过一个算例对文中的相关研究结论进行了验证,并就相关参数对零售商期望收益的影响进行了分析。研究发现,收益共享是对称性零售商的占优选择;非对称情形下,较高的转载成本将导致协调情形下零售商的期望利润降低;较高的产品残值将要求选择较低的转载价格,确保协调契约对于零售商期望利润的帕累托改进;当产品的边际价值较高时,提高转载价格可改善零售商的期望利润;另外,灵敏度分析显示契约参数将显著影响非对称性零售商的期望利润。

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