全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

基于电子市场的供应链双渠道冲突与协调的契约设计

, PP. 61-68

Keywords: 多渠道,电子市场,渠道冲突,协调,契约

Full-Text   Cite this paper   Add to My Lib

Abstract:

?研究了一个制造商通过传统零售渠道销售产品的同时开辟网上直销渠道,采取混合双渠道来销售产品的供应链渠道结构。从分析消费者效用出发,建立了双渠道环境下需求依赖价格变化的需求函数,运用博弈论建立决策模型。结果表明制造商在保持传统渠道的同时,开辟电子渠道将导致传统零售商的市场份额减少,利润降低,引起渠道冲突。为了解决混合双渠道的冲突和协调,设计了批发价加电子渠道价格的合同实现了双渠道供应链的协调,通过改进的收入共享契约不但实现了双渠道供应链的协调,而且实现了开辟电子渠道后供应链各成员利润的帕累托改进,从而实现了供应链双渠道冲突的协调问题。

References

[1]  Stylianou A C, Kumar R L,Robbins S S. Pricing on the Internet and in conventional retail channels : A study of over-the-counter pharmaceutical products[J]. International Journal of Electronic Commerce,2005, 10(1): 135-148.
[2]  Banerjee A. A joint economic-lot-size model for purchaser and vendor[J]. Decision sciences, 1986,17(3):292-311.
[3]  Gilbert A, Bacheldor B. The big squeeze[J]. Information week, 2000, 27,(3):47-52.
[4]  Glock C H. Lead time reduction strategies in a single-vendor-single-buyer integrated inventory model with lot size-dependent lead times and stochastic demand[J]. International Journal of Production Economics, 2012,136(1):37-44.
[5]  Boyaci T. Competitive stocking and coordination in a multi-channel distribution system[J]. IIE Transactions, 2005,37(5):407-427.
[6]  Hariga M, Gumus M, Ben-Daya M, et al. Scheduling and lot sizing models for the single-vendor multi-buyer problem under consignment stock partnership[J]. Journal of the Operational Research Society, 2012,64(7):995-1009.
[7]  Tsay A, Agrawal N. Channel conflict and coordination in the e-commerce age[J]. Production and Opertations Management, 2004, 13(1):93-110.
[8]  徐广业,但斌,肖剑. 基于改进收益共享契约的双渠道供应链协调研究[J].中国管理科学,2010,16(6):59-64.
[9]  熊中楷,李根道. 网络环境下考虑动态定价的渠道协调问题研究[J].管理工程学报,2007,21(3):49-55.
[10]  曲道钢,郭亚军. 分销商需求与其努力相关时混合渠道供应链的协调问题[J].中国管理科学, 2008,16(3): 89-94. 浏览
[11]  Cai Gangshu, Zhang Z G, Zhang M. Game theoretical perspectives on dual- channel supply chain competition with price discounts and pricing schemes [J]. International Journal of Production Economics, 2009, 117 (1):80- 96.
[12]  张维迎.博弈论与信息经济学[M].上海:上海三联出版社,1996.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133