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商业空间消费者行为模型研究综述

DOI: 10.11820/dlkxjz.2010.12.002, PP. 1470-1478

Keywords: 模型,商业空间,消费者行为,综述

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Abstract:

本文综述商业空间中消费者行为者研究中应用的主要模型方法。从模型发展历史将其分为集合模型和个体模型阶段;从空间尺度视角分别在宏观、中观、微观层面总结模型的应用。集合模型首先介绍以空间相互作用理论为基础的重力模型,其中包括基本的模型形式、制约的模型形式,以及竞争目的地模型。集合模型的第二部分介绍描述消费行为动态的马尔科夫链模型,着重于从恒定转移概率到变化转移概率的发展和应用。个体模型首先介绍以随机效用理论为基础的离散选择模型,将被广泛应用的多项分对数模型和嵌套分对数模型作为重点。最后介绍作为模拟手段的多代理人技术。综述包括模型的基本原理、相关文献,以及各自特点。总体上认为,模型的选用需要与研究的特性相符合。集合模型的优点是能够把握整体的趋势,缺点是不能满足对异质性高的行为作深入探索;个体模型的优势在于对行为多样性的灵活把握能力,但要通过自下而上的方式逼真地模拟集合现象仍需要深入研究个体间的互动规律。

References

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[117]  Borgers A W J, Smeets I M E, Kemperman A D A M, et al. Simulation of micro pedestrian behaviour in shopping streets//van Leeuwen J P H, Timmermans J P. Progress in Design & Decision Support Systems. Heeze, The Netherlands, 2006: 101-116.
[118]  O’Sullivan D, Haklay M. Agent-based models and individualism: Is the world agent-based? Environment and Planning A, 2000, 32(8): 1409-1425.
[119]  Dijkstra J, Jessurun J, Timmermans H J P. A multi-agent cellular automata model of pedestrian movement// Schreckenberg M, Sharma S D. Pedestrian and Evacuation Dynamics, Berlin: Springer-Verlag, 2001: 173-181.
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[128]  Lee J Y S, Lam W H K, Wong S C. Pedestrian simulation model for Hong Kong underground stations//Proceedings of the IEEE 5th International Conference on Intelligent Transportation Systems, Oakland, US, 2001: 554-558.
[129]  Batty M, Desyllas J, Duxbury E. The discrete dynamics of small-scale spatial events: Agent-based models of mobility in carnivals and street parades. International Journal of Geographical Information Science, 2003, 17(7): 673-698.
[130]  Johansson A, Helbing D. Pedestrian flow optimization with a genetic algorithm based on boolean grids//Waldau N, Gattermann P, Knoflacher H, et al. Pedestrian and Evacuation Dynamics 2005. Berlin: Springer, 2007: 267-272.
[131]  陈鹏. 基于多智能主体的人群流动形态动态模拟研 究
[132]  [D] 同济大学, 2006.
[133]  朱玮, 王德, Timmermans H. 多代理人系统在商业街消 费者行为模拟中的应用: 以上海南京东路为例. 地理学 报, 2009, 64(4): 445-455.
[134]  Borgers A W J, Kemperman A D A M, Timmermans H J P, et al. Alternative ways of measuring activities and movement patterns of transients in urban areas: International experiences//Proceedings ICTSC Conference, Annecy, France, 2008-5-25
[135]  [2010-3-
[136]  Handerson L F. On the fluid mechanics of human crowd motion. Transportation Research, 1974, 8(6): 509-515.
[137]  Helbing D, Molnar P. Social force model for pedestrian dynamics. Physical Review E, 1995, 51(5): 4282-4286.
[138]  Schadschneider A. Cellular automaton approach to pedestrian dynamics: Theory//Schreckenberg M, Sharma S. Pedestrian and Evacuation Dynamics. Berlin: Springer, 2001: 75-86.

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