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基于省会城市的中国体验性网络团购发展的空间格局与空间错位

, PP. 696-706

Keywords: 网络团购,空间格局,空间错位,区域差异,省会城市

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Abstract:

体验性网络团购是一种消费者需要到店才能完成消费的特殊网络购物形式,因其服务范围的空间局限性,正在对消费地理格局产生不可忽视的影响。借助360团购导航网站,以中国30个省会城市(含直辖市)为研究对象,采用综合规模指数、发展水平指数、集中化指数、空间错位指数等指标,对中国体验性网络团购发展的空间格局与空间错位特征进行了实证研究。结果表明①团购市场发展规模在中国省会城市的空间分配极不均衡,主要受东部发达城市的带动作用,同时也受西部地区部分内在增长极城市的驱动影响;②中国省会城市团购市场的发展主要处于“小规模—低水平”和“大规模—高水平”的两极化状态;③城市的经济发展水平是团购市场规模扩张的根本动力,城市的网络零售市场消费潜力规模以及互联网基础设施规模、互联网用户规模和发展水平也对团购市场规模有明显的驱动作用;④中国省会城市团购市场的发展规模在空间上与消费者的需求潜力的错位程度较低,与购买能力错位现象较明显,空间错位主要是由部分城市的团购市场规模发展过大或过小造成的。

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