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- 2010

自然旅游地社区居民旅游发展期望与旅游影响感知对其旅游态度的影响——对中国九寨沟和英国NF国家公园的比较研究

DOI: 10.11821/yj2010120007

张捷, 徐菲菲, 梁玥琳,程绍文

Keywords: 旅游发展期望,旅游影响感知,旅游态度,九寨沟,英国New Forest 国家公园

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Abstract:

摘要：现有研究表明,旅游目的地社区居民的旅游影响感知会影响他们对旅游的态度; 但鲜有研究去分析旅游地社区居民的旅游发展期望对居民旅游态度的影响。本文以中国九寨沟和英国New Forest国家公园为例,运用SPSS统计分析技术,分析了两地居民旅游发展期望与旅游影响感知特点及其对居民旅游态度的影响路径及可能原因。研究结论表明:(1)居民的旅游获益感知直接影响居民的旅游支持度;(2)目的地居民的旅游发展期望直接影响着居民的旅游影响感知,尤其是旅游获益感知;并通过旅游影响感知的中介作用,间接影响居民的旅游态度;(3)自然旅游地居民的旅游发展期望都很积极正面,并存在明显的文化差异;尽管两地居民的旅游获益感知均显著逊于其旅游发展期望,但两地居民并没有因为期望落差而对当地旅游开发持否定态度。

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