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客户价值导向的竞争性物流网络双层规划模型

, PP. 140-146

Keywords: 运输经济,系统优化,双层规划,物流网络,竞争,客户价值,服务水平

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Abstract:

在客户需求具有弹性及市场上已存在竞争企业的条件下,考虑服务水平、物流成本、产品价格之间的相互作用以及服务水平、产品价格对客户选择的影响,建立了包含服务水平、产品售价、沟通便利性、距离等影响因素的效用函数。在此基础上以客户价值差异为前提,进一步提出了同时确定物流网络结构、服务水平及产品售价的物流网络双层规划模型。上层规划的优化目标分别为最大化一定服务水平要求下的VIP客户的利润、最大化一定盈利水平要求下的战略客户的销售量,最大化潜力客户的销售量;下层规划的优化目标为最小化分销中心上游物流网络的总成本。最后,通过算例验证了模型的有效性,算例结果表明企业在满意的利润水平下可获得更多的市场份额并且有效地平衡产品价格和服务水平这对矛盾体。

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