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需求价格敏感下具有损失厌恶零售商的闭环供应链定价与协调

DOI: 10.13195/j.kzyjc.2013.0743, PP. 1885-1892

Keywords: 闭环供应链,价格敏感,零售商回收,损失厌恶,前景理论

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Abstract:

基于零售商回收模式,运用前景理论探讨了价格敏感随机需求下具有损失厌恶零售商参与的两级闭环供应链定价与协调问题.首先针对分散式决策,在两种批发价模式下推导和比较制造商和零售商的最优行为,分析损失厌恶程度对零售商定价和订货联合决策的影响;然后通过与集中式决策的对比验证了分散式供应链存在效率损失,进而设计收益共享契约对分散式供应链进行协调;最后通过算例验证了以上结论,并将回收率对最优决策和成员效用的影响进行了灵敏度分析.

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