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两种需求情形下损失规避零售商的最优订货-定价联合决策

DOI: 10.13195/j.kzyjc.2014.1288, PP. 1820-1827

Keywords: 需求依赖价格,损失规避,报童模型

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Abstract:

在加法需求情形和乘法需求情形下研究损失规避零售商的最优订货-定价联合决策问题.基于前景理论,建立损失规避零售商的期望效用函数,并通过模型推导得到损失规避零售商的最优订货-定价决策的关系表达式,发现库存因子满足特定条件时,最优决策的关系表达式一定存在.同时,讨论零售商的损失规避行为对最优决策和期望效用的影响.通过数值算例,验证了所得结论的有效性,发现商品定价较高时,损失规避行为驱使零售商采取保守的订货策略,使得最优订货量趋于均值需求.

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