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基于Cournot-Bertrand混合竞争的企业集团转移定价决策

DOI: 10.13195/j.kzyjc.2014.0993, PP. 1907-1910

Keywords: Cournot-Bertrand,混合竞争,转移定价,边际成本

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Abstract:

研究多部门企业集团在最终产品市场面临Cournot-Bertrand混合竞争时的转移定价决策问题.由动态博弈的逆向归纳求解方法可知,均衡转移定价策略将随着最终产品之间的关系而有所差异.当竞争对手仅生产最终产品时,最优转移价格高于边际成本,且采用价格-产量竞争优于产量-价格竞争;当竞争对手为垂直一体化企业时,采用产量-价格竞争的最优转移价格高于边际成本,采用价格-产量竞争则低于边际成本,而且采用产量-价格竞争优于价格-产量竞争.

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