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考虑服务竞争的O2O供应链决策与协调

DOI: 10.13195/j.kzyjc.2014.0839, PP. 1453-1461

Keywords: O2O,供应链,扰动,两部定价契约,博弈论

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Abstract:

O2O模式下的双渠道供应链颠覆了传统的渠道价格竞争模式、价格协同机制和服务水平,已成为决策的关键要素.当供应链发生需求和服务替代系数突变时,通过KKT条件求出不同扰动情形下制造商垂直O2O供应链和零售商水平O2O供应链的决策值,然后设计了两部定价契约协调需求和服务替代系数同时扰动下的O2O供应链.研究表明,两部定价契约可以协调零售商O2O供应链,当突变范围较大时,作为博弈主导方的零售商将放弃加价销售,转向收取固定的转移支付.

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