(Li X M, Liao X W. Coordinatiton analysis on application service supply chain based on the ASP model[J]. Systems Engineering-Theory & Practice, 2011, 31(8): 1489-1496.
[5]
Demirkan H, Cheng H K. The risk and information sharing of application service supply[J]. European J of Operation Research, 2008, 187(3): 756-784.
[6]
Fehr E, Schmidt K M. A theory of fairness,competition and cooperation[J]. Quarterly J of Economics, 1999, 114(3): 817-868.
[7]
Guth W, Schmittberger R, Schwarze B. An experimental analysis of ultimatum bargaining[J]. J of Economic Behavior and Organization, 1982, 3(4): 338-367.
[8]
Kahneman D, Knetsch J L, Thaler R. Fairness competition on profit seeking Entitlements in the market[J]. American Economics Review, 1986, 76(4): 728-741.
(Zhang Y P, Shi K R. Supply chain coordination in view of loss-aversion and fairness concerns[J]. J of Nanjing Industry University, 2011, 10(4): 69-73.)
(Bi G B, Qu A M. Supply chain coordination with wholesale price contract incorporating inequity aversion[J]. Systems Engineering-Theory & Practice, 2013, 33(1): 134-140.)
(Tan J Y, Li B. Influence of retailer’s fairness concerning behavior on coordination performance of revenue sharing contract[J]. East Chain Economic Management, 26(6): 118-121.)
[17]
Ozgun C D, Chen Y F, Li J B. Channel coordination under fairness concerns and nonlinear demand[J]. European J of Operational Research, 2010, 207(3): 1321-1326.
[18]
Yang J, Xie J X. Cooperative advertising in a distribution channel with fairness concerns[J]. European J of Operational Research, 2012, 209(3): 1-7.
(Yao S J, Chen J H, Zhang X R. Research on coordination countermeasures in product servitization supply chain based on service capacity[J]. Soft Science, 2011, 25(11): 56-60.)
