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再制造率随机的闭环供应链产品差别定价策略

DOI: 10.13195/j.kzyjc.2014.1411, PP. 2019-2024

Keywords: 闭环供应链,再制造率,差别定价策略,回收价格,两部定价契约

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Abstract:

考虑闭环供应链的差别定价问题,制造商回收废旧产品,并生产新产品和再制造产品,再制造率随机.采用Stackelberg博弈方法,研究集中决策和分散决策下相应产品的最优定价,给出供应链各成员的最优利润.结果表明:若制造商对产品延迟定价,则集中决策下回收价格高于分散决策,而销售价格均低于分散决策;当零售商的保守利润不低于一定值时,集中决策下总利润不低于分散决策,制造商可以采用改进的两部定价契约协调供应链.

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