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地理科学  2011 

地方性与传承:宜兴紫砂文化的地理品牌与变迁

, PP. 1166-1171

Keywords: 宜兴紫砂,地方性,地理品牌,新文化地理

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Abstract:

全球化背景下,随着人文地理学对空间的认识不断加深,本土标志性地方品牌的地理学研究显得十分必要。以中国宜兴为案例研究地,从地理品牌的构建来考察宜兴地区特有的紫砂文化生产活动,揭示地理因素在赋予地方品牌深层意义的机制中发挥的作用。通过紫砂文化地理核心的变迁分析,探析地理品牌动态化的传承中如何增加历史文化价值,揭示地方性特点如何赋予地理品牌以意义。在中国的文化地理语境里,以新文化地理学视角解释紫砂文化的地理品牌现象,印证了紫砂文化地理特征的品牌化过程,是一个鲜明的社会过程和文化过程。

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