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地理科学  2011 

地震前后灾区旅游地国内游客旅游动机变化研究——以“5.12”汶川地震前后的九寨沟为例

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Keywords: 地震前后,旅游动机,灾区旅游地,汶川地震,九寨沟

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Abstract:

认清灾害事件对游客动机的影响是灾后旅游市场恢复第一步。根据"5.12"汶川地震发生前(2008年4月27～5月5日)与发生后(2009年5月5～10日)两个时段游客问卷调查数据,采用多因素方差分析等方法定量研究地震对灾区旅游地国内游客旅游动机的影响。研究发现,地震对游客大部分动机影响显著,震后拉力动机重要性下降,推力动机除遗产名气大动机外其余都增强,震后休闲动机比求知动机重要,与震前截然相反。震后旅游地非核心旅游吸引物的吸引力变化幅度呈现距离递增趋势,但核心旅游吸引物吸引力变化不存在空间差异。地震前后游客到访世界自然遗产地最重要的动机都是"亲近了解自然",与旅游吸引力不突显吸引物所激发的动机一样,不受地震灾害的影响。

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