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OALib Journal期刊
ISSN: 2333-9721
费用：99美元
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基于时间距离的C2C电子商务虚拟商圈分析——以位于北京的淘宝网化妆品零售为例
DOI: 10.11821/dlxb201310007, PP. 1380-1388
Keywords: 北京,时间距离,虚拟商圈,C2C电子商务
Abstract:
基于超制图学的基本思想,建立模型将物流配送的时间距离,换算成km为单位的空间距离。在此基础上,通过ArcGIS的地图投影空间变换方法,用换算出的“距离”重新定义两地间距离,变形原地图形成时间距离地图。选取位于北京的50家淘宝网化妆品C2C电子商务卖家,分析其近6个月的交易信息,基于时间距离地图,研究其虚拟商圈形态特征及产生原因。结果表明,C2C电子商务在时间距离地图上的虚拟商圈,呈现出与传统零售业商圈类似但又不完全相同的特征信息技术降低空间摩擦,使得虚拟商圈辐射范围较广;“时间距离”影响了消费决策,虚拟商圈呈现出近圆形圈层;但“时间距离”的“摩擦阻力”不是消费决策唯一影响因素,虚拟商圈的渗透性、重叠性、动态变化较传统商圈增强。
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