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OALib Journal期刊
ISSN: 2333-9721
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基于社会交换理论的社区旅游支持度模型及应用——以黄山风景区门户社区为例
DOI: 10.11821/dlxb201410014, PP. 1557-1574
Keywords: 黄山风景区,门户社区,旅游支持度,社会交换理论,居民感知
Abstract:
门户社区毗邻风景区且处于其出入口位置,在旅游发展中面临特殊的机遇和难题.依据社会交换理论,选择“社区参与度”、“居住区条件”、“对旅游机构信任度”、“旅游利益感知”、“旅游成本感知”、“社区满意度”和“旅游支持度”7个结构变量构建社区旅游支持度测度模型,以黄山风景区的4个门户社区为研究案例,对该模型进行检验,通过结构方程模型分析和因子分析,探讨模型内各变量对社区旅游支持度发挥作用的路径及造成同一风景区不同门户社区支持度差异的影响因素.研究结果表明①总体而言,旅游利益感知和社区满意度对旅游支持度有正向影响;居住区条件、对旅游机构信任度和社区满意度对旅游利益感知有正向影响;社区参与度、居住区条件和对旅游机构信任度对社区满意度有正向影响.社区参与度对旅游利益感知正向影响不显著,旅游成本感知这一变量与其他变量之间关系不大.②各地居民感知和旅游支持度存在差异,南门汤口各维度总体得分最高,北门甘棠—耿城次之,东门谭家桥第三,西门焦村得分最低.③门户社区与黄山风景区的空间关系、区位条件与交通格局、旅游经济发展水平等因素造成了各门户社区旅游支持度的差异.
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