A Simple Grand Unification View of Neutrino Mixing and Fermion Mass Matrices

Assuming three light neutrinos and the see-saw mechanism we present a semiquantitative model of fermion masses based on (SUSY) SU(5) and abelian horizontal charges. A good description of the observed pattern of quark and lepton masses is obtained. For neutrinos we naturally obtain widely split masses and large atmospheric neutrino mixing as a consequence of SU(5)-related asymmetric mass matrices for d quarks and charged leptons.