ULOGA I ZNA？AJ AGROBIZNISA U ORGANSKOJ POLJOPRIVREDNOJ PROIZVODNJI - ROLE AND IMPORTANCE OF AGRIBUSINESS IN ORGANIC FARMING

According to the definition FAO (Food and Agriculture Organization of the UN) and WHO (World Health Organization), organic farming is a system of governance that promotes healing ecosystems, including biodiversity, biological cycles, referring the use of methods which largely excludes the use of off-farm inputs. The term organic product, means the production of agricultural and food products based on natural processes and the use of organic matter. Given that no application management system for organic production of agricultural products no planned and adequate development of this industry, this paper is accessed observing all necessary factors that contribute to achieving economic and ecological profits, while ensuring environmental protection and respect for the principles of sustainable development. It is noted that in the system of sustainable agricultural production of agro who is in agribusiness organize all forms of production, and until consumption, with the aim of obtaining the maximum profits. Unlike conventional agriculture, it was found that organic farming is subject to the control of all production processes and inputs in the processing, storage, transportation, to sales, as certified goods such guarantees that such product contributes to the protection and preservation of the environment. Agro marketing otherwise organic product promotes the well-known brand, which consumers are happy to buy and security. In addition, this research has found that one of the basic prerequisites of a successful organizing activities in organic agriculture, distribution and trade of organic food market and gain maximum profit, requires the implementation of all elements of micro and macro management. Only such an approach to this problem studied form of agricultural production can be environmentally safe, economically viable, socially justified, culturally appropriate and scientifically based.