Social media sites like Buzzfeed and Twitter
provide significant opportunities for understanding circulation of meaning in
our contemporary media ecology. Aligning these social and viral media with
cultural productions and reproductions, we argue that Heidegger’s theoretical
frame of historiography illuminates the ways in which genres are created, memed
and mutated across the digital archive. A homological historiography, then,
highlights social and viral media as those that require constant feeding,
expanding the digital archive and calling upon scholars and lay audiences to
consider the limits of the form.
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