基于SWOT-PEEST方法的瑞丽姐告旅游发展优劣势分析及对策
Analysis Ruili Jiegao’s Advantages and Disadvantages in Tourism Development and Countermeasure Based on the Method of SWOT-PEEST

DOI: 10.12677/GSER.2015.41001, PP. 1-8

Keywords: 区域旅游，SWOT-PEEST分析法，旅游发展，姐告
Regional Tourism, SWOT-PEEST Analysis, Tourism Development, Jiegao

Full-Text   Cite this paper   Add to My Lib

Abstract:

姐告人文资源丰富，以自然景观资源为辅，边关民族特色浓郁。旅游资源组合好、级别高，具有良好的区位、资源优势。但也有资源种类不全、比较优势不足等劣势。文章从政治、经济、生态、社会、科技等五个角度对姐告发展旅游的优势、劣势、机遇和威胁进行系统分析，旨在促进区域旅游的持续发展。
Jiegao, which has characteristic nation in a border area, is full of not only human resources but also natural landscape resources complementally. It is provided with a nice high level tourist resource combination and the advantage of location and resource. Nevertheless, there are also some dis-advantages, such as the limited resource types, lacking of comparative advantage and so on. This article has been a system analysis of the development tourism in Jiegao, which in the view of the political, economic, environmental, social, and technology fields for its strengths, weaknesses, opportunities and threats, and aims to promote the sustainable development of regional tourism.

References

[1]	倪义芳, 吴晓波 (2001) 论企业战略管理思想的演变. 经济管理, 6, 4-11.
[2]	李庆雷, 明庆忠 (2008) 旅游规划: 技术与方法 (理论.案例). 南开大学出版社, 天津.
[3]	Balamuralikrishna, R. and Dugger, J.C. (1995) SWOT analysis: A management tool for initiating new programs in occasional schools. Journal of Vocational and Technical Education, 1.
[4]	Marshall, S. (2004) Strategy formulation—SWOT analysis—An indictment. http://www.mindspring.com/-SevenMarshall//Strategy.htm
[5]	范业正 (2000) 国外旅游地规划的理论与技术方法. 国外城市规划, 3, 2-7.
[6]	周亚 (2011) 重庆会展旅游的SWOT-PEST分析及对策. 内江师范学院学报, 4, 62-65.
[7]	瑞丽热线 (2014) 瑞丽资讯: 加快瑞丽畹町姐告同城一体化发展. http://www.ruili.ccoo.cn/news/local/2629455.html
[8]	孔雀之乡网 “中缅瑞丽——木姐经济合作区”研究. http://www.dehong.gov.cn/dehong/yearbook/2009/0523/overview-8208.html
[9]	谷凯波 (2012) 桥头堡战略下云南边境旅游产业发展浅析. 旅游经济, 5, 77-79.
[10]	任燕, 黄燕, 杨怡莎 (2014) 关天经济区文化旅游发展研究——基于SWOT-PEST分析. 西安财经学院学报, 1, 45-50.

Full-Text