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The Research of Online Customer Reviews on the Base of Text Analysis

DOI: 10.12677/ETW.2014.44006, PP. 41-48

Keywords: 消费者评论,文本分析,产品销量
Customer Reviews
, Text Analysis, Sales

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In the era of Web2.0, customer reviews have become more and more important. Many researchers have done a large number of researches. But they have just focused on the quantitative proxy such as volume and ratings. But the customers care more about the text. By text analysis, we can find more detail from the texts. From the empirical study, we find that volume and the valence of the customer reviews both positively influence sales and they have a positive interaction. We also find that the variance of the customer reviews has a positive influence on the sales. Our findings can expand the understanding of customer reviews and help marketers utilize online word-of-mouth.


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