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The SWOT Analysis of Zhuhai Financial Industry and Its Development Strategy

DOI: 10.12677/ETW.2014.42004, PP. 24-30

Keywords: 市场化改革,优劣势分析,互补型发展,差异化发展
Market Reform
, The Analysis of Advantages and Disadvantages, Complementary Development, Differentiated Development

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Under the background of national market-oriented reform, the theory of international industrial is used as a guideline. This article analyzes the advantages and disadvantages of Zhuhai financial industry environments and discusses how to use the special geographical advantage as the closest neighbor of Hong Kong and Macao to design its industrial development strategy. In comparison with Shenzhen, Hong Kong and Macao, it is not difficult to find that the development of the financial industry of Zhuhai is still weak, and it does not have direct competitive advantages in such area. Zhuhai should play a supporting role in financial area, focusing on the development of other industries, and setting foot on complementary and differentiated development road.


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