一站式金融超市——证券公司转型的新定位
One-Stop Financial Supermarket—New Location of Securities Company’s Innovation and Transformation

创新能力不足、过度依赖传统的经纪等通道业务致使盈利手段单一，是长期以来制约我国证券行业发展的重要原因，证券公司的创新转型势在必行。目前，一些券商选择进军财富管理这一潜力巨大的市场作为创新的探索。基于券商承接着投资和融资双重需求的资本中介本质，并借鉴国外成熟投行的经验，券商应该为客户提供更为广义的财富管理，通过业务流程、内外部资源的整合打造资本市场的大超市，提供一站式的金融服务方案。
The major causes to restrict the development ofChina’s securities industry for a long time are the lack of innovation capacity and over-reliance on the traditional brokerage business resulting in the single profit means. The innovation and transformation of securities company is imperative. At present, some bro- kers choose wealth management such a huge potential market as an innovative exploration. Based on the nature of brokers undertaking investment and financing needs of capital intermediary, and following the mature investment banking experience abroad, brokers should provide more generalized wealth management. Broker offers one-stop financial service plan, by means of integration of the business process and the resources in- ternal and external to build a big supermarket of capital market.