Since the recreation
activities is more diversified because of information technology and that the
leisure policy of government provide many free recreation place and activities,
KTV service as a kind of recreation activities but not free faces a keener
competition in Taiwan. This study tries to explore how to decrease or eliminate
obstacles for consumer to choose KTV as their recreation activity through
understanding the internal psychological obstacles for KTV consumption with empirical
data and provides suggestions to help improve the KTV service.
References
[1]
Chiang, Y.Z. (2006) One Million Lonely Heart Wait for Happiness in the Three Metro City. Global Views Magazine, 238, 166-174.
[2]
Sha, G.G. (1992) The Politic Economic of Recreation—The First Analysis to the KTV in Taiwan. Journal of Outdoor Recreation Study, 5, 145-163.
[3]
Su, F.S. (2006) The Study of Motivations, Obstructions, and Health Effects of Teenage Students to Sing at KTV Stores. Unpublished Master Thesis of Department of Leisure and Recreation, Asia University, Taichung.
[4]
DCAMEA (Dept of Commercial Affairs of Ministry of Economic Affairs) (2000) The Change and Future Trend of Audio-Visual Entertainment Industry. Annual Report of Service Business in Taiwan, 21-46.
[5]
Fodness, D. (1994) Measuring Tourist Motivation. Annals of Tourism Research, 21, 555-581.
[6]
Gnoth, J. (1997) Tourism Motivation and Expectation Formation. Annals of Tourism Research, 24, 283-304.
http://dx.doi.org/10.1016/S0160-7383(97)80002-3
Zhang, S.M. (1993) Leisure, Pleasure, and Power—A Sociological Analysis of KTV in Taiwan. Unpublished Master Thesis of Graduate Institute of Building and Planning, National Taiwan University, Taipei.
[9]
Lin, J.H. (2013) The Effect of Pull Power of Karaoke Television-Set Service on the Inner Need of Consumer. iBusiness, 5, 52-54.
