The purpose of this qualitative study is to
investigate e-business adoption into real estate agencies in China. This research
focuses on the advantages and disadvantages of IT/IS (Information Technology/Information
Systems) integration through face to face interviews with property agency
managers in Suzhou. Particularly, it looks into the real estate sector in China
today and provides implications to improve service quality and stay competitive
within local real estate agencies in Suzhou, China. The objective of this study
is to show that e-business if properly deployed can improve the service quality
and increase general performance of real estate agencies in China; also, to
propose a few implications to bring to light the problems faced by real estate
agents currently in China today.
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