A Study on Reasons and Solutions to Tour Guides’ Ripping Off Tourist

Most of the tourism products were sold by middlemen travel agencies. There is a very complex relationship between travel agencies and stakeholders. The phenomena including zero fee, debt fee and guides cheating are mess as cluster, which greatly damage the interests of consumers and destroy the image of the industry and market reputation. This thesis aims to analyze the root causes of travel agencies’ interest demands and the game of chaos that is the low threshold set by tourism agencies, the error location in tour guide career, un-standard tourist products, and so on. And then it explores practical solutions and technical methods: 1) taking more specializers and professionals in tour guides; 2) making the unemployment relationship between tourism agencies and tour guides; and 3) setting up the standardization in tourist products, and so on.