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Research on the Evaluation Model of Urban Tourism Management Efficiency with Uncertain Linguistic Information

DOI: 10.1155/2014/582454

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Abstract:

We investigate the multiple attribute decision making problems for evaluating the urban tourism management efficiency with uncertain linguistic information. We utilize the uncertain linguistic weighted averaging (ULWA) operator to aggregate the uncertain linguistic information corresponding to each alternative and get the overall value of the alternatives and, then rank the alternatives and select the most desirable one(s). Finally, a numerical example for evaluating the urban tourism management efficiency with uncertain linguistic information is used to illustrate the proposed model. 1. Introduction China’s tourism industry has experienced the stages of formation, rapid growth, and steady development since 1978 and now has developed into one of the fastest growing industries and a new growth point of China’s national economy. As the core and foundation of the development of China’s tourism industry, urban tourism has made an important contribution to the rapid prosperity and growth of China’s tourism industry in the past 35 years [1, 2]. The industrial status of tourism industry in the urban economy has risen to become a key industry and one of the pillar industries of urban tertiary industry and has also become the core of urban vigorous development of tertiary industry so as to optimize the urban industrial structure [3, 4]. So in-depth study of the development of urban tourism industry is not only the objective requirement of promoting the development of china’s tourism industry but also the reality need of optimizing the allocation of the tourism system so as to optimize the urban industrial structure and promote the urban economic growth. Although the overall urban tourism industry has shown a scene of prosperity and development, we are concerned about the differences in the development of urban tourism industry, especially the regional differences in tourism industry of the eastern, central, and western cities showing the different characteristics of the development [5, 6]. The essence of these different characteristics is the macroperformance under the influence of microscopic mechanism of the development of the tourism industry. Therefore, we can analyse the microinfluencing factors under the macroscopic characteristics of the development of urban tourism industry in order to study the breakthrough point to grasp, refine, and identify the mode of development of urban tourism of the growth center of eastern, central, and western regions. To make out what factors are the key factors which contribute to the urban development of the tourism

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