KTV is an important recreation
activity in Taiwan. Since the recreation activities are more diversified
because of the progress of information technology and the leisure policy of
government lead to many free recreation places and activities existed, KTV service
as a kind of recreation activities but not free and face a keener competition. This
study tries to explore how to strengthen the thrust for consumer to choose KTV as
their recreation activity through understanding the motivations for KTV
consumption with empirical data and provides suggestions to help improve the
KTV service.
References
[1]
G. G. Sha, “The Politic Economic of Recreation- the First Analysis to the KTV in Taiwan,” Journal of Outdoor Recreation Study, Vol. 5, No. 2, 1992, pp. 145-163.
[2]
Y. Z. Chiang, “One Million Lonely Heart Wait for Happiness in the Three Metro City,” Global Views Magazine, Vol. 238, 2006, pp. 166-174.
[3]
F. S. Su, “The Study of Motivations, Obstructions, and Health Effects of Teenage Students to Sing at KTV Stores,” Unpublished Master Thesis of Department of Leisure and Recreation, Asia University, Taichung Taiwan, 2006.
[4]
DCAMEA (Dept of commercial affairs of Ministry of Economic Affairs), “The Change and Future Trend of Audio-visual Entertainment Industry,” Annual Report of Service Business in Taiwan, 2000, pp. 21-46.
[5]
D. Fodness, “Measuring Tourist Motivation,” Annals of Tourism Research, Vol. 21, No. 4, 1994, pp. 555-581. doi:10.1016/0160-7383(94)90120-1
[6]
J. Gnoth, “Tourism Motivation and Expectation Formation,” Annals of Tourism Research, Vol. 24, No. 2, 1997, pp. 283-304. doi:10.1016/S0160-7383(97)80002-3
[7]
Z. S. Chang, “Chang’s Psychology Dictionary,” Taipei: Tunghua. Publish Ltd., 1990.
[8]
T. L. Cheng, “The Study of \"KTV\" Consumer’s Motives and Behaviors,” Unpublished Master Thesis of Department of News, Chinese Cultural University, Taipei, Taiwan, 1993.
[9]
Y. F. Chen, “A Study of Key Determinants of Hedonic Experience in KTV Industry,” Unpublished Master Thesis of Department of Marketing and Logistics, National Kaohsiung First University of Technology, Kaohsiung, Taiwan, 2006.
[10]
S. M. Zhang, “Leisure, Pleasure, and Power-a Sociological Analysis of KTV in Taiwan,” Unpublished Master Thesis of Graduate Institute of Building and Planning, National Taiwan University, Taipei, Taiwan, 1993.
