TRANSACTIONAL ANALYSIS IN THE BUSINESS CONTEXT

Every day people are faced with changes that are sometimes spontaneous, and that influence our state of mind, depending on the circumstances. The Transactional Analysis managed to identify these states of the Ego being at the same time an instrument of communication and interconnection in this direction. Starting a business means the entrepreneurs must stand risks and make continuous efforts. Moreover, they must face challenges and novelty that define the business environment which is continuously changing and moving. Starting and developing a business mean the entrepreneurs must make a real effort; they are always trying to develop their business in order to meet the various needs of potential customers. The study, presents the following main issues: 1).emphasizing the role of business in the current economic context; 2).presenting the economic and strategic business construction; 3).showing the main steps in developing a business; 4). identifying the role of transactional analysis and its influences in business; 5). highlighting the main principles and rules of business behavior in the contemporary context. Transactional Analysis helps businessmen adapt their future actions to concrete situations. Therefore, Transactional Analysis is a tool for analysis and action and its application allows businessmen to master more than ever the so called “rules of business”.