Empirical evidence on cultural dimensions related to competitive intelligence strategies adopted by the Romanian software companies

The challenges inherent to the actual state of the Romanian software industry may actually diminish competitiveness, instead of enhancing it. Managers need to understand the cultural dimensions of Competitive Intelligence (CI), taking into account the fact that software industry can be perceived of as an "industry of the mind", where knowledge, intelligence and technological expertise are the main inputs, and talents are therefore the most relevant assets. In this context, this paper seeks to investigate the correlations between representative sampling criteria and cultural dimensions related to CI strategies adopted by a sample Romanian software firms. The results emphasize an empirical review of cultural dimensions related to CI process within software development companies whose managers accepted to participate in our survey, supported by an online questionnaire. We identified areas for further research and outlined the opportunities for embedding CI within software companies' corporate cultures.