Maintaining Database: Business Intelligence Tool for Competitive Advantage

From the learning's of the past we know that customer-driven marketing information is a key corporate resource. Customer information gathered from previous purchases or inquiries enables a business to mold their marketing strategies around what the customer is currently telling them they want most from their business. As many will agree, a key ingredient of successful retail marketing today is to stay flexible and be able to adapt or change your business to meet the current needs of your customers. Those who understand the needs of their customer's best will be capable of catering to them best. Competitive advantage has to be sustainable for the inclusive growth of any organization. Database management systems help business intelligence experts to organize, collect, and make valid predictive models. In this paper I am trying to reinforce the above idea by expressing views, know how and techniques on the effective management of data. Managing huge data volume while aligning analytical model development and deployment environments presents many challenges. Database Analytics allows organizations to be more responsive and significantly reduce costs associated with performing analysis on their data. The basic tenet of business intelligence is that one can predict the future by analyzing the past and by grouping together related groups of consumers. I have used lot of examples to define the need and modes for database management to build the company's competitive advantage on the same.