New Challenges Beyond Private Investment and Risk Evaluation

study of the causes of the 2007-2012 global economic crisis deals with monetary phenomena putting special emphasis on the supply side. A multiple focused approach is intended to address recent changes associated with corporate culture, business strategy and risk appetite and estimate their impacts on the company growth path. In particular, the aim of the study is to suggest possible consequences of the new risk management rules as for the industrial growth. The author points out that the relevance of the industrial life cycle within the supply side is obvious and describes recent economic crisis as a discrepancy between increasingly risk-sensitive supply side and less transparent preferences changes on the demand side. He argues that such a significant changes in consumer preferences call for innovation-driven response that needs much higher corporate structure flexibility. As a growing market regularization contributes to a more rigid company structure the author argues that de-socialization“ of labor market is important part of the innovation support policy. Without any significant market barriers, as the evolutionary economics postulates, the unsuccessful routines within the companies are being abandoned meanwhile the successful ones are being replicated. Talking about adverse financing conditions, the author states that across nearly all industrial sectors net profit margin has been reduced significantly while gross margins maintain high usually only in segments with heavy investments. Thus there seems to be a fundamental challenge of decreasing return on capital throughout the EU economy. The author builds on the Harberger model and points out that tax burden shifts from capital to labor implies widespread changes in the tertialy sector. Thus the labor intensive sectors are no longer able to absorb excess of labor force that is being gradually pushed out from the industrial sectors. Competition within the market driven service sector has been growing as technology removes barriers and intermediation while increases transparency and benefits agility. As a consequence of the market concentration in B2B as well as B2C segments, the businesses are now more obsessed with the external growth, seeking to increase the market share not necessarily achieving synergistic gains. The internal qualitative development is at the bottom of the list of the company development strategies as it is more risky and time consuming alternative. The author reveals these new tendencies throughout investigation of such financial phenomenon as evaluation of investment efficien