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Strategic Management in today's complex worldKeywords: Strategic , Management , Rational Management , Irrational Factor Abstract: With the development of economy, original pure rational strategic management could not adapt to the complex and ever-changing environment now. The world is changing and becoming more and more unpredictable with each passing day. A kind of irrational strategic management is emerging quietly. This passage introduces the development of irrational strategic management and its function in strategic management, and discusses the way of irrational factor playing an active role in strategic management.
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