Productivity increase within reformation process based on motivation theories application.

Nowadays, enterprises find themselves in a process of continuous change, where the challenges of external environment, progress of technology, evolution in the communications and speed of transfer and exchange of information require more effective and flexible decision-making for the increase of competitiveness, effectiveness and quality. In this paper the issue of motivation and reformation is addressed, focused on a case study of approaching 21 enterprises-mainly of the construction/technical industry, examining their practices on the issue of motivation aiming at the increase of their productivity and profitability. Moreover, this paper focuses on a case study approach of businesses; especially on their “intended” motivation practices to reform their structure and operational framework.