Price rebate in the business relations and the consequences on the company outcome

The development of the company’s activity in a competition economic environment, featured by continuous dynamics generates more and more complex problems and for solving these problems, the manager searches solutions meant to lead to the attainment of the set goals. Thus, the most important strategy to attain higher financial performances is the efficient management of the relation with the clients. Moreover, studies and analyses are required concerning the volume of the commercial transactions with strategic partners, developing a price rebate policy meant to make clients loyal. This paper aims at identifying the most appropriate communication and collaboration methods between the client and the company and at setting the type of granted commercial facilities, so that the outcome of the carried out activity attains the proposed level.