全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

Price strategies – a microeconomic approach

Keywords: Price , Cost , Profit , Survival

Full-Text   Cite this paper   Add to My Lib

Abstract:

The paper aims at a microeconomic approach of the price strategies, pointing out the ratio between revenue – cost, or marginal revenue – marginal cost, in the case of different objectives proposed by the enterprise, objectives supported by certain levels of the price. The effects of implementing various price levels, with the contribution of the market through demand quantity, lead the firm to reach diverse goals: actual maximum profit; maximum turnover; an equilibrium state allowing the protection against possible competitors, but also trying to avoid loss risk; a rational resources use by the price fixed at the marginal cost level, or only the survival in difficult times.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133