Building a World Class University

As university MBA programs proliferate, the quality of the once coveted business degree has come into question. While some of the first movers in the field of business education have maintained a strong position among the published rankings for such programs, other newer schools struggle to promote themselves in a very competitive field. This paper addresses the situation of one such school that has recently launched an MBA program. The strategy proposed is based on an analysis of environmental changes that are occurring, including shifts in technology, demographics and culture. By identifying and understanding the impacts of these forces, newer university programs can more effectively compete with their more well-established competitors. The well-known story of David and Goliath provides guidance and perspective in this situation.