áfrica Brasil (1976): uma análise midiática do álbum de Jorge Ben Jor

This article is a study of the musical genre dynamics, articulated to the interpretation of stylistic marks mobilized as addressing strategies inserted in the music of Jorge Ben Jor. In order to do so, we conducted a mediatic analysis over one of his most representativealbums, Africa Brazil (Philips, 1976), also articulating the concepts of mass popular music, diction and popular song. The corpus consists of two songs of this disc, Xica da Silva and Africa Brazil (Zumbi). In this sense, through this methodological exercise, we try to understandhow are structured the grammars of musical genres inscribed in the album, also taking into consideration its dynamics of meaning-making inside the massive brazilian and international popular music.