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OALib Journal期刊
ISSN: 2333-9721
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Location of knowledge about consumers

Keywords: Knowledge , Knowledge management , Identification of customer needs

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Abstract:

Nowadays, knowledge about customers is the most valuable asset for any enterprise.Using it, organizations can more effectively increase customer loyalty and their value to the company. The purpose of this paper is to identify the main sources of knowledge about the client and to present the importance and possibilities of using customer knowledge to build the intellectual capital of organizations.

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