PERFIL EMPREENDEDOR: UM ESTUDO DE CASO DO FUNDADOR DA UNOESTE EM PRESIDENTE PRUDENTE

Aiming to highlight the role of the entrepreneur as individuals who possess ability to innovate and take advantage of market opportunities and stand in the same, has produced this work. The development has been based on bibliographic searches, Web sites, and also in case study for the Unoeste (University of the Western Paulista). The entrepreneur's characteristics are displayed and which are used to support the case study. It is notable that substantial level which was reached, this University necessary entrepreneurial leadership since its founding. Through interview to one of the founders, it was possible to note the presence of the entrepreneur in all its actions against the various situations that arose today. The results of the survey show how enterprising can achieve professional and personal success.