Factors Affecting Continued Usage of Internet Banking Among Egyptian Customers

This research aims to understand and explain customers continued intention to use internet banking in Egypt. The research starts with reviewing well-known theories of behavioural intentions such as the theory of reasoned action, the theory of planned behaviour, the theory of decomposed planned behaviour, the technology acceptance model ,and the diffusion of innovations theory as well as the use of these theories in self service technologies such as internet banking . By using a sample of users of internet banking services, perceived ease-of-use was found to be the strongest predictor of intentions to continued usage of internet banking services. Demographic variables had no significant effect on continued usage of internet banking services. Finally, perceived risk had no relationship with customer continued intention to use the service. The research concludes with study limitations and suggestions for future research.