|
Exacta 2011
Uma revis o da literatura sobre "servitiza o": bases para a proposi o de um modelo conceitual de decis oAbstract: A current trend is to incorporate services by manufacturing companies in an attempt to add value to their offers. This movement has been called "servitization" in the literature. In this context, the present work aims at presenting a bibliography review as a basis to propose a decision model. This work characterizes the different classifications of offers in this movement, its different modes and how it occurs. Based on the literature review, a conceptual model of servitization is proposed. It represents the stages and contents for decisions taken in this process. In addition, a typology of servitization process is also proposed to assist when defining servitization modes as well as to understand how this process occurs.
|