Media Convergence in a College Newsroom: A Longitudinal Study of Identification and Commitment to a Collaborative Web Site

This study examines student identification with, and commitment to, a new, collaborative Web site and converged college newsroom at a Midwestern university. It uses a longitudinal approach to see if students increased identity with or commitment to the new outlet. Student responses suggest that, over time, student identification with, and commitment to, the site did not increase. Potential problems in the course structure and in the newsroom are discussed.