Employment options are forming an essential part of living conditions for individuals and households. In this paper we present how people in Sweden perceive current and future job options. The empirical case is the northern half of the Swedish territory, which is divided into four counties. The analysis is based on data from a questionnaire which was distributed to 4 000 inhabitants aged 15-85 years during October 2008 - January 2009. The ANOTA method is used as analytical instrument. Two categories of determinants behind attitudes to job options in general at the local labor market have been chosen. The first category includes a set of personal attributes, while the second category includes a set of locational characteristics. Further is analyzed how the respondents perceived the specific role of manufacturing industry, service industry and R&D for the development in their county. Also in this part the two categories of determinants are used. The analysis reveals a rather widely spread anxiety about both current and future provision of job options. The most satisfied and optimistic respondents were young, male and high income earners living in coastal municipal with a low unemployment level. There were also some striking differences in views among sub groups on the role of manufacturing industry, service industry and R&D. The biggest contrasts were between manufacturing industry and R&D. The highest share of respondents who regarded manufacturing industry as very important was found among men, over 30 years, with a low education and living in municipalities with a high unemployment level. The highest share of respondents who regarded R&D as very important was found among women, younger than 30 years, highly educated and living in coastal municipalities with a low unemployment level.