Study on Combining of E-commerce and E-marketing

In this paper, we defined a new concept “e-commerce e-marketing”, and focused on six aspects to analyze and study the problems related, such as definition, content, relationship, functions, characteristics, significance and its developing model. First, we analyzed the basic content of e-commerce and e-marketing. Second, we discussed the common features and relationship between e-commerce and e-marketing. Third, we gave out the definition of e-commerce e-marketing, and analyzed the relationship between e-commerce e-marketing and e-commerce, e-marketing. Forth, we analyzed and gave out the general process of e-commerce e-marketing. Fifth, we analyzed the characteristics of e-commerce e-marketing, and pointed out the functions and significances of it. Sixth, we gave out the developing model of e-commerce e-marketing, and simply analyzed the model and its functions.