Trust building electronic services as a crucial self-regulation feature of Digital Business Ecosystems

In the field of digital business ecosystem, the self-regulation feature plays crucial role. ICT supports biological and sociological phenomena through efficient electronic services. One of the main roles is building and enhancing efficient relationships between actors within the ecosystem. Problem of interaction between commercial subjects depends on expected benefits. These expectations are predictors of successful result from realized transaction with potential partner. And this predictor is based on trust and trustworthiness. The paper presents trust as crucial factor for cooperation and discusses specifics of several trust building mechanisms to increase the level of trust in e-cooperation within digital business ecosystems. Based on results provided by questionnaire survey in Slovak business environment, the paper discusses the relationship between the level of respondents′ electronic business experience and their preferences for the portfolio of trust building mechanisms.