Preparing for Victory. The U.S. Office of War Information Overseas Branch’s illustrated magazines in the Netherlands and the foundations for the American Century, 1944-1945

Winning the war against the Axis countries was not the only goal the US government had in mind; it was also working towards a new US led world order. Analysis of three illustrated magazines produced by the Office of War Information Overseas Branch for the Netherlands shows that in addition to short-term war-related goals, long-term goals sought to pave the way for the American Century. This essay also shows that, more than previously assumed, the content and approach of the activities undertaken by the OWI Overseas Branch during the last phase of the war anticipated the State Department's and United States Information Agency's post-war programs.