Media Competence as an Integral Quality of a New Teacher for a New School

The proposed article considers the issue of social and cultural determinants having impact on qualitative alteration of requirements to teacher’s personality, media competence as an integral property of a new teacher for a new school. The main ideas of media education’s development are represented in the social-humanitarian context of realization of presidential initiatives “Our New School” which reflect subjective aspect of interpreting the category “media competence” in a wide social and cultural meaning.