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European Researcher 2010
Theoretico-metodological basis of gender researches in modern linguistics. Gender ideal: lingual rhetoric approachKeywords: gender , linguistic genderology , gender world view , stratification category , masculine gender ideal , feminine gender ideal , lingual rhetoric model Abstract: This article contains information about theoretical and methodological basis of gender research in modern linguistics. The term and the notion gender ideal as linguistic categories are postulated on the basis of lingual rhetoric approach.
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