FROM THE LEWIS AND CLARK EXPEDITION TO IBM, DELL, AND SOUTHWEST AIRLINES: TEACHING HISTORY AND LEADERSHIP TO BUSINESS STUDENTS

History is not a tomb of dead facts but a resource that can inform and improve everyday decision making. Experience as an analytical tool is invaluable for solving problems in changing and competitive environments. “From the Lewis and Clark Expedition,” which coincides with the National Lewis & Clark Bicentennial Commemoration (2003—2006), demonstrates how contemporary business concepts of visionary leadership, systematic planning, and organizational climate were instrumental to the success of Thomas Jefferson's “Corps of Discovery” and shows how a mastery of these concepts contributed to the successes of the pioneering US corporations IBM, Southwest Airlines, and Dell.